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50. Public Affairs Management Strategies From An Expert
Manage episode 306798959 series 2943522
Вміст надано Maylynn Menoud and BAST AMRON. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Maylynn Menoud and BAST AMRON або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
A must listen to episode with Special Guest David A. Duckenfield, the President and a partner at Balsera Communications.
David talks about his experience over the last 20 years in public diplomacy, corporate and marketing communications, brand building, crisis communications, and public policy. He weighs in on how the landscape for public relations has changed dramatically over the past fifteen years. He stresses the importance of knowing the platform your audiences are on and how they like to receive information, and most importantly, is making sure your content is relevant to their needs.
David also shares some valuable insight for business owners on planning ahead to avoid any potential crisis management. One of our favorite takeaways from David is “The best defense is a good offense.”
Listen to the full episode and learn more about David and Balsera Communications.
To learn more about David, follow him on LinkedIn: https://www.linkedin.com/in/davidduckenfield/.
Click on the link to check out David Duckenfield’s bio on his company’s website: http://balserapr.com/.
Episodes are available on YouTube, Spotify, Google, Amazon Music, Apple Podcasts, or listen through any podcast streaming app.
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