335: Advanced Discussion on Dynamic Search Ads

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned.

(6:51) Your three targeting options
(16:38) “Landing pages from your standard ad groups"
(18:35) Blocking
(23:40) The dynamic search terms report
(27:00) Results
(29:26) Lessons learned
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