Backlinking 101: How to Outreach at Scale With Farzad Rashidi [Ep. 85]

The Opportunity Podcast

Well-written content alone isn’t enough to draw customers to your website. Backlinks lend authority to your site, helping it rank higher on Google, boosting your organic traffic as a result.

The problem is that many business owners battle to source quality backlinks for their websites.

Farzad Rashidi struggled with this process himself. Fortunately, in every challenge lies an opportunity, and his quest to optimize his own link-building efforts led Farzad to co-create Respona. Respona is an all-in-one platform that helps entrepreneurs automate the link-building process and generate personalized outreach campaigns, removing a bottleneck from their SEO strategy.

In this episode, Farzad discusses the importance of building a strong backlink profile and how to balance content creation with link-building to drive more traffic to your site. He guides us through his three-step link-building process and explains how to differentiate a good backlink from a bad one. According to Farzad,

“When soucing backlinks, the relevancy of the webpage you're getting your link from is so important. It doesn't matter if you have a ton of links from a lot of websites if none of the backlinks make contextual sense. Second, consider the quality of the website you're getting your link from. The authority of that website along with the relevancy of the webpage play a vital role in building high-quality backlinks.”

Farzad also dives into the different elements that make up an effective outreach campaign, and the clever strategies and channels that entrepreneurs can use to stand out from the crowd.

If you're keen to get more eyes on your content and climb those search results then this is a conversation you don’t want to miss!

Topics Discussed in This Episode:

• Farzad guides us through his backstory and the inspiration behind Respona (02:27)
• The challenges people face when building a content strategy (05:29)
• The common mistakes people make when trying to build quality backlinks (20:25)
• Farzad walks us through how he goes about acquiring backlinks (22:20)
• Farzad’s three-step process for link-building (29:23)
• How to adapt your backlink strategy to suit your business model (34:20)
• The backlink acquisition strategy that surprised Farzad the most (35:56)
• How Farzad differentiates a good backlink from a bad one (40:17)
• How Farzad plans to scale Respona going forward (43:05)

Mentions:

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Respona
• Ahrefs
• Semrush
• Clearscope
• Visme Marketing Strategy eBook
• Backlinko

Sit back, grab a coffee, and learn how to create a powerful backlink profile that will help you dominate the Google search results.