How to DIY your PR with Lucy Sambrook and Toya Satnarine from PR for the People #111


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“Part of PR is working out what your USP is and what sets you apart from everyone else. The more you can niche that down the better. If you can’t describe what you do in one sentence then a journalist won’t be able to and they’re not going to remember you either.”

My guests today launched their business during lockdown when they noticed a gap in the market for a DIY PR membership platform to empowering people to have the confidence to speak to the media.

Lucy Sambrook, a PR and journalist who has worked at national publications like the Metro, and Toya Sambrook, a professional dancer turned events manager, launched PR for the People to demystifying PR and make it easy for everyone, from all walks of life, to be able to understand and afford.

The lockdown has seen hundreds, if not thousands, of new small businesses launch all with an amazing story to tell. But start-ups often can’t afford high PR agency fees, or even very average independent freelance PR rates. So how do they get their business noticed?

PR for the People provides a DIY PR tool kit with virtual memberships offering hundreds of press contacts, a unique Facebook community for entrepreneurs and press to connect via journalist requests, monthly ‘what Journalists want’ webinars and more for £55/month.

“Getting press coverage should be inclusive for everyone, from all walks of life, not just the privileged. We want to revolutionise the PR industry and make it easy for journalists to find diverse experts and exciting stories.”

The couple is also launching a new lifestyle business publication about self-employed life and how to get the work-life balance while ‘hustling’.

We also talk about:

  • The difference between PR & marketing
  • What journalists actually want
  • How to create the snowball effect
  • Ethnical barriers and the lack of diversity in the media
  • The importance of the sustainability message

You can follow PR for the People on Instagram and facebook.

About The Nicole Bremner Podcast:
Nicole Bremner is an investor, speaker, writer, and podcaster. After a successful decade building a multi-million property portfolio in London, Nicole was forced by a number of external obstacles to stop, take stock and figure out what really matters in life.
Following a period of healing and reflection, she discovered that what doesn’t kill you makes you stronger and, so very often, setback is followed by real success. On The Nicole Bremner Podcast, she speaks to others who have triumphed in the face of adversity and explores the lessons they have learned along the way.
To find out who’s coming up next on The Nicole Bremner Podcast, follow Nicole on Instagram @nsbremner and facebook or subscribe to her YouTube channel.
The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research.
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