How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

The New Music Business with Ari Herstand

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome

5:53 How Benoni became a music supervisor

13:40 How Raedio operates as a music supervision agency

14:56 Music as a driving force in a series

17:55 Writing camps

25:52 How artists can pitch to Raedio and get invited to a writing camp

28:23 Raedio’s record label

30:06 Turning Red on Disney+ and Billie Eilish

32:08 What it means to develop an artist

38:59 Raedio’s music library and how they use it

42:14 What’s next for Raedio

45:10 Final question

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Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Benoni Tagoe:

Website: https://theraedio.com

Instagram: https://www.instagram.com/theraedio

Twitter: https://twitter.com/TheRaedio

Twitter: https://twitter.com/nonibizz

LinkedIn: https://www.linkedin.com/in/benonitagoe

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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