Manage episode 343737645 series 2824610
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign.
Tune in to learn:
- What data is needed to measure ABM campaign performance
- What marketers should pay attention to craft the right messaging for each stage of the campaign
- Why LinkedIn is such an important tool for ABM
- What ABM metrics you should track