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#16: Kenda Macdonald – Tequila, Psychology & More Tequila
Manage episode 318291166 series 2949913
Вміст надано Josh Boone. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Josh Boone або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Today Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila.
Kenda is an international public speaker, a multi-award-winning entrepreneur, and the author of the best-selling book "Hack the Buyer Brain."
She is the founder and CEO of Automation Ninjas, a world-class, award-winning agency specializing in behavioral marketing automation.
With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.
Some of the topics we dove into are:
- The beauty and harsh realities of small businesses.
- Cultivating and crafting great experiences.
- Consumer purchasing and evolution of the brain.
- Imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.
- ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.
- American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.
- Propaganda, disinformation, and institutional gaslighting.
- And lots, lots more.
Connect with Kenda:
- Website: AutomationNinjas.com
- LinkedIn: @the-marketing-automation-expert
Music by Kirby Johnston – check out his band Aldaraia on Spotify
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