#89: Decoupling from China With Shaun Rein

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On this episode Leo interviews Shaun Rein. He is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. He works with boards, billionaires, heads of states, CEOs and senior executives of Fortune 500 & leading Chinese companies, private equity firms, SMEs and long/ hedge funds to develop their China growth, political and investment strategies.

Rein authored the international best-sellers "The War for China's Wallet: Profiting from the New World Order," "The End of Cheap China"​ & "The End of Copycat China."​

Publishers Weekly named "Cheap"​ a "Top 10 business book for 2012." The Financial Times called "Copycat"​ "Intriguing" and said of Wallet: “Mr. Rein’s insider tales of what it takes to work in contemporary China are insightful...a toolbox for those who want to work with Chinese companies make it a worthwhile read.”

Rein is regularly featured in the Wall Street Journal and The Financial Times. His op-eds have appeared in the New York Times. He frequently appears on CBS, CNN, BBC, CNBC, PBS and MSNBC. Rein formerly taught executive education classes for London Business School and was a weekly columnist for CNBC and Forbes. He also wrote a column for Bloomberg BusinessWeek.

Rein is one of the most sought out keynote speakers focused on innovation, consumer trends and the economy in China.

He serves on the Board of Trustees for St. Paul's School and is a member of the Investment Committee.

CMR combines unparalleled local knowledge of China with global expertise: our team is comprised of the finest business minds, who come from a wide variety of backgrounds and experiences.

Clients include Apple, Yum! Brands, Crocs, Fidelity, UGG, Warburg Pincus, Richemont, DuPont, AXA Insurance, Electronic Arts, Hugo Boss, SAS Institute (Analytics), Ecco Shoes, LG Electronics, Samsung, SK Group, P&G, LinkedIn, Cofidis, MCM, Bumble Bee, Unitas Capital, CLSA, China Capital Today, Hutchison Whampoa, Aramark, Lane Crawford, Chloe, Juilliard, Duke University, Shanghai American School, Kamet, Esselte, The Math Works (Matlab), Shanghai Tang, Hard Rock International.

Connect with Shaun on LinkedIn

Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.

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