India’s first tech-driven footwear brand, offering customisation of shoes at an affordable price - Aayush Jindal Co-founder of Toesmith

The Indian Startup Show

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4y ago 35:48

MP3•Головна епізоду

'It was his birthday & I thought of customising a shoe and gifting it to him on his birthday' And so Toesmith was born! and they haven't looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes . In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India.

In this conversation we also talk about:

Pricing strategies that don't pinch!
Getting great feedback & design from a tattoo artist
Walking away from nice job at Bain
How they deal with copyright issues
Thoughts on the offline / retail market.
Is it pressure off or pressure on?
Launching internationally & scaling
Experiencing failure on his previous start-up
Getting advice from parents who work in the shoe manufacturing business.

and much much more

Links

https://www.toesmith.com/

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music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Hosted And Produced by Neil Patel

https://www.linkedin.com/today/author/neilpatel2

Listen and Subscribe to More Episodes

https://www.indianstartupshow.com/

Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

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