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#021: Patrick Hanlon on Building Brand Authenticity with Primal Code
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Patrick Hanlon is the founder and CEO of Primalbranding.co. He has worked with billion-dollar brands and those who aspire to be such. His book "Primal Branding" anticipated online social communities. The book has become required reading for employees at YouTube for helping to break down the root code for building authentic online communities. Hanlon has written for Forbes, Inc., and Medium. During his long career in advertising, he wrote Super Bowl spots. During these times of taking marketing moon shots, his spot for H&R Block with Willie Nelson was once named one of the Top 10 Superbowl commercials of all time.
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