Manage episode 282021813 series 1340359
In this special sponsored GamesIndustry.biz podcast, we speak with Facebook Audience Network’s Imran Khan to discuss mobile game monetisation methods and in-game advertising.
This week’s podcast discusses all forms of monetisation and provides ideas and guidance on how to maximise revenue for game developers. Khan will reveal why the games industry needs to look beyond in-app purchases as the de facto monetisation model for mobile games.
You can find more information on ad monetisation and how app bidding is transforming businesses here.