Have we 'ad' enough of in-game marketing?

The GamesIndustry.biz Podcast

Вміст надано James Batchelor and The GI.Biz Team. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією James Batchelor and The GI.Biz Team або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 52:35

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The GamesIndustry.biz team gather around their mics to discuss the biggest news from across the business of video games.

For this episode, we start by discussing the news that both Sony and Microsoft are reportedly considering introducing in-game ads into free-to-play titles on their consoles.

While both are said to be working on inobtrusive methods, the initial reception to the news has not been positive. We discuss the rise of advertising in games, previous attempts to establish this as a model on consoles, and what limitations remain.

We also reflect on the recent news that Apple is requiring developers to update years-old apps, with the threat of removal if they don't, and what impact this will have on game preservation and more.

As always, you can get more news, insight and analysts at www.gamesindustry.biz.

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