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Вміст надано Nathan Barry. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nathan Barry або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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How to Get (And Keep!) Your Email Open Rate Above 50% with Khe Hy

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Manage episode 340430516 series 2649068
Вміст надано Nathan Barry. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nathan Barry або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

The greatest form of flattery you can get as a content creator is when your audience consistently engages with your content. The 2022 ConvertKit study showed that the average email open rate is only 33%, so how do you break through the noise to get people begging for more?

Blogger, content creator, and educator Khe Hy, blows that statistic out of the water with a 50% open rate on his newsletter. Khe quit a cushy desk job on Wall Street to dive into the uncertainty of being a creator and entrepreneur. As many creators know, keeping people engaged is not easy when inspiration and passion wane. But Khe uses a formula that he thinks is foolproof. He spends time creating a solid subject line and consistently puts out great content by harnessing the power of social proofing on Twitter and newsjacking trending pop culture topics instead of reinventing the wheel.

In this episode, Charli, Miguel, and Haley talk to Khe about quitting his Wall Street desk job to become a creator and his strategies for writing a great email subject line.

Key Takeaways

  • [02:03] - Have you heard?
    • [02:12] - School is back in!
    • [02:53] - Haley and the team will be in Orlando for FinCon.
    • [03:49] - Snapchat is laying off 20% of its workforce.
    • [05:44] - Twitter piloted Twitter Circles.
    • [06:46] - Jay Clouse sells complete tear-downs of brands and websites.
  • [09:02] - Today’s Main Topic: How to create engaging headlines and subject lines.
    • [09:15] - An intro to Khe and Rad Reads.
    • [11:25] - Market rate for newsletter open rates.
    • [14:15] - Factors that contribute to Khe’s high open rate.
    • [16:27] - How Khe proofs his headlines.
    • [18:32] - How to use Twitter to test the idea for a headline.
    • [31:46] - How Khe tailors his content.
    • [36:43] - Increase the open rate for creators.
    • [43:15] - Khe shouts out the book, “Getting Things Done”.

Quotes

[09:25] -I basically had a midlife crisis at 35 years old and I'm like, I'm not going to do this desk job forever. It all started and still continues with email. Our mission is to help professionals lead a more productive, examined, and joyful life. And we do that through writing, through storytelling, and our main business is online courses.” ~ @khemaridh

[15:00] - “You just become a part of people’s behavior. And habit. And that’s by consistency and delivering value.” ~ @khemaridh

[34:45] - “Stop trying to put [thought leadership and SEO] all into one. You’ll be a jack of all trades, master of none. You’re going to not be great at SEO. Your readers are going to find it boring. And you’re not going to have fun writing it.” ~ @khemaridh

Links

Connect with our hosts

Stay in touch

Every week we celebrate a win from a listener.

Tell us about a recent launch, milestone, or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout.

Start building your audience for free.

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

  continue reading

169 епізодів

Artwork
iconПоширити
 
Manage episode 340430516 series 2649068
Вміст надано Nathan Barry. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nathan Barry або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

The greatest form of flattery you can get as a content creator is when your audience consistently engages with your content. The 2022 ConvertKit study showed that the average email open rate is only 33%, so how do you break through the noise to get people begging for more?

Blogger, content creator, and educator Khe Hy, blows that statistic out of the water with a 50% open rate on his newsletter. Khe quit a cushy desk job on Wall Street to dive into the uncertainty of being a creator and entrepreneur. As many creators know, keeping people engaged is not easy when inspiration and passion wane. But Khe uses a formula that he thinks is foolproof. He spends time creating a solid subject line and consistently puts out great content by harnessing the power of social proofing on Twitter and newsjacking trending pop culture topics instead of reinventing the wheel.

In this episode, Charli, Miguel, and Haley talk to Khe about quitting his Wall Street desk job to become a creator and his strategies for writing a great email subject line.

Key Takeaways

  • [02:03] - Have you heard?
    • [02:12] - School is back in!
    • [02:53] - Haley and the team will be in Orlando for FinCon.
    • [03:49] - Snapchat is laying off 20% of its workforce.
    • [05:44] - Twitter piloted Twitter Circles.
    • [06:46] - Jay Clouse sells complete tear-downs of brands and websites.
  • [09:02] - Today’s Main Topic: How to create engaging headlines and subject lines.
    • [09:15] - An intro to Khe and Rad Reads.
    • [11:25] - Market rate for newsletter open rates.
    • [14:15] - Factors that contribute to Khe’s high open rate.
    • [16:27] - How Khe proofs his headlines.
    • [18:32] - How to use Twitter to test the idea for a headline.
    • [31:46] - How Khe tailors his content.
    • [36:43] - Increase the open rate for creators.
    • [43:15] - Khe shouts out the book, “Getting Things Done”.

Quotes

[09:25] -I basically had a midlife crisis at 35 years old and I'm like, I'm not going to do this desk job forever. It all started and still continues with email. Our mission is to help professionals lead a more productive, examined, and joyful life. And we do that through writing, through storytelling, and our main business is online courses.” ~ @khemaridh

[15:00] - “You just become a part of people’s behavior. And habit. And that’s by consistency and delivering value.” ~ @khemaridh

[34:45] - “Stop trying to put [thought leadership and SEO] all into one. You’ll be a jack of all trades, master of none. You’re going to not be great at SEO. Your readers are going to find it boring. And you’re not going to have fun writing it.” ~ @khemaridh

Links

Connect with our hosts

Stay in touch

Every week we celebrate a win from a listener.

Tell us about a recent launch, milestone, or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout.

Start building your audience for free.

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

  continue reading

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