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How AI Can Boost Email & SMS Conversions
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AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts?
In the 21st episode of The Ecommerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences.
Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion!
Topics include: 00:00 - Intro12:50 - What is AI? 13:40 - What Apteo does15:10 - How does AI help build relationships? 15:25 - Why is retention important? 16:05 - Nameless brands, why tell a story? 19:00 - How is AI playing a role in the future? 21:05 - Collecting data24:30 - What are Apteo customers making in revenue?25:05 - Predictive analytics in Apteo26:35 - What is machine learning?31:10 - How to integrate Apteo with Klaviyo32:45 - How does Apteo interact with Klaviyo? How Apteo create segments35:30 - How to leverage Apteo data in Klaviyo39:00 - Apteo and SMS48:20 - One piece of advice for ecommerce entrepreneurs
Resources Mentioned:Klaviyo: https://www.klaviyo.com/Apteo: https://www.apteo.co/
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com
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