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Overcoming the Unexpected with your In-House Creative Team
Manage episode 304963256 series 2910620
Summary
Doug Wallstrom of Vera Bradley joins Daniel in this episode to share some stories that highlight the unique ability of the in-house editorial team to overcome the unexpected and get the shots they need to move the business forward.
Key Takeaways
- Agency relationships are quite important to businesses big and small. Similarly, the in-house team has it's own strengths that can help a business achieve it's content goals
- The ability to pivot creative, try new things, test an idea to have something to show the C-Suite, are all things the in-house team can help with.
- Being able to decentralize a production, specifically spreading out key elements of a production to overcome adverse weather, can help institutionalize some of our industry learnings from the pandemic.
- Doug plead guilty to the studio crime of changing the playlist mid shoot. Since he changed it to The Clash, he was lightly sentenced to time served.
Links & Resources
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
149 епізодів
Manage episode 304963256 series 2910620
Summary
Doug Wallstrom of Vera Bradley joins Daniel in this episode to share some stories that highlight the unique ability of the in-house editorial team to overcome the unexpected and get the shots they need to move the business forward.
Key Takeaways
- Agency relationships are quite important to businesses big and small. Similarly, the in-house team has it's own strengths that can help a business achieve it's content goals
- The ability to pivot creative, try new things, test an idea to have something to show the C-Suite, are all things the in-house team can help with.
- Being able to decentralize a production, specifically spreading out key elements of a production to overcome adverse weather, can help institutionalize some of our industry learnings from the pandemic.
- Doug plead guilty to the studio crime of changing the playlist mid shoot. Since he changed it to The Clash, he was lightly sentenced to time served.
Links & Resources
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
149 епізодів
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