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13: Thought Leadership vs. Content Marketing: What Are The Key Differences?
Manage episode 343940562 series 3166095
Вміст надано Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting). Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case!
In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing'
I cover:
- The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
- How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information
- Where thought leadership and content marketing sit in sales and marketing funnels
- Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
- How content marketing and thought leadership can be used in conjunction
Entrepreneur post:
https://www.entrepreneur.com/article/358323
If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.
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