Greg Sunvold, Chief Scientist & Formulator, HappyTails Canine Wellness, A DotCom Magazine Interview

The DotCom Magazine Entrepreneur Spotlight Series

About Greg Sunvold and HappyTails Canine Wellness:

With almost 30 years of pet food industry experience and over 500 scientific publications and global patent applications, Dr. Greg Sunvold provides expert pet nutrition advice to improve and create many diverse pet products marketed globally. After completing his thesis research on the role of fermentable fibers in dog and cat diets and obtaining a PhD in Nutritional Sciences, Dr. Sunvold spent almost 20 years in The Iams Company/Procter & Gamble pet care group.

Among other accomplishments, during this time he developed the gastrointestinal health world leadership research area with key research contributions involving isolating novel probiotic strains, clinically demonstrating efficacy of prebiotics, probiotics and other microbiome management tools, and developing novel product forms for delivering live probiotics. He then went on to consult for many companies including those active in the food stabilization/pathogen control category utilizing naturally derived biotics.

Greg Sunvold, Ph.D., serves as the Chief Canine Wellness Advisor for HappyTails Canine Wellness™. Dr. Sunvold is considered a leading expert in canine nutrition. Throughout his career, he has contributed to hundreds of patents, product formulations and research articles within in the canine wellness industry, and currently leads our product research and development efforts.

Having actively practiced in the microbiome field throughout his career, Dr. Sunvold leverages deep technical knowledge to actively identify ways to apply innovations arising from this area into the pet food industry. In his current corporate role at Cool Springs International, he is responsible for implementing nutritional innovations into a diverse range of pet food products. Further, Dr. Sunvold founded Microbiome Health, LLC, a company focused on applying innovative microbiome technologies into pet supplements in order to improve pet health and well-being.

HappyTails Canine Wellness™ is the new authority in canine wellness. Our treats and supplements are made with love in the U.S.A. with the finest domestic and globally sourced ingredients. Our team of canine nutrition experts represent decades of advanced scientific ingredient and product formulation within the pet food industry.

As the scientific research advances the case for functional digestive health ingredients in pet food, it’s clear that pre, pro and postbiotic metabolites are the new frontier in canine microbiome science. Understanding postbiotics and their role in digestive and microbiome health is driving the development of supplements that boost these particular beneficial mechanisms. Scientists are now learning that postbiotic metabolites are considered master health-regulating compounds and comprise the new “tool kit” in ensuring overall wellness.