174 - Empowering Fitness Success with Patrick "Sarge" Avon of Sarge Athletics

The DMV (Washington, DC | Maryland | Virginia) Business Show

Join us on ⁠⁠⁠The DMV Business Show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Otto Sevilla⁠ as we showcase the inspiring journey ofPatrick "Sarge" Avon, Owner ofSarge Athletics, I was struck by his passion for fitness and his unique approach to helping people improve their physical well-being. With two locations in Frederick, Maryland and Bethany Beach, Delaware, Sarge Athletics has become a go-to destination for youth athletes looking to get stronger and more confident, as well as adults seeking general fitness, competitive sports, or improved mobility and balance.
Sarge's own personal story is one of inspiration and resilience. Growing up in Upstate New York, he was naturally athletic and played sports as a kid. But it wasn't until he joined the Navy after high school that he discovered his true calling. Serving for five years, Sarge gained a sense of independence and adventure, while working in the medical field prepared him for a career in fitness. With his newfound skills in empathy, attention to detail, anatomy, and communication, Sarge was well-equipped to transition into the fitness industry.
Sarge's entrepreneurial spirit led him to establish the Sergeant's Program, which started with outdoor boot camp classes for men. The business took off quickly, with the client base growing from 5 to over 30 in just a few months. As the business scaled, Sarge faced the challenges of rapid growth, including competition and building a strong brand name. To overcome these obstacles, Sarge had to adapt quickly and learn to accommodate women who wanted to join the program. With limited business experience, Sarge's background in the Navy proved to be a valuable asset, as he learned to navigate the complexities of entrepreneurship.
One of the standout features of Sarge Athletics is their focus on adults aged 50 and above. This age group prioritizes mobility, independence, and strength over weight loss, and Sarge Athletics has developed exercises tailored to meet their unique needs. Interestingly, Sarge found that this age group can benefit from similar exercises used with high school and college athletes, but with modifications to accommodate their physical limitations.
Sarge chose the Bethany Beach location due to the area's demographic changes, with many young families and professionals seeking a slower-paced lifestyle. The location's vibrant and active community, with many residents prioritizing physical activity and wellness, made it an ideal spot for Sarge Athletics to expand its reach.
It is clear that Sarge Athletics is more than just a fitness business – it's a community of like-minded individuals who are passionate about improving their physical well-being. With its unique approach to fitness and its focus on adults 50+, Sarge Athletics is a shining example of what happens when passion, adaptability, and a commitment to excellence come together. As we look to the future, it's exciting to see what new challenges and opportunities lie ahead for Sarge Athletics.

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