2022 Mid-Year Retrospective with Sri & PVSB

The CPG Guys

In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.
Topics they cover:

1. State of omnichannel - ecommerce or store - who is winning?
2. Implosion of immediate delivery vertical
3. The emergence of live streaming & video
4. Influence of digital content on in-store sales
5. DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch?
6. Evolution of shoppable media
7. Availability of retail 1P data - who “owns” it?
8. Growth of retail media and what's next (2nd price auctions)
9. Is ROAS really ROI? - difference is incrementality
10. Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative?
11. Collapse of Crypto & NFTs
12. Building loyalty in these times
13. Conferences - in person or virtual, will people return to group settings
14. When will supply chain constraints abate?

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FMCG Guys Website: http://fmcgguys.com
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