20 Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper

The Center of Attention

Earlier in his career, Matt Dulin, an editor at the Community Impact Newspaper, experienced a shift in the nature of his work. “Journalism jobs have inadvertently been redesigned, just through necessity,” Matt said. When conducting research at the Missouri School of Journalism, he was inspired to study one of the factors related to that change: audience engagement. Matt set out to learn whether journalists who practiced audience engagement—defined as using analytics or social media as part of your job—had higher job satisfaction. Turns out, audience engagement helped people find meaning in their work. Matt joins us to discuss what he learned from his research, why there’s a link between feedback and job satisfaction, and how audience engagement creates a positive feedback loop. Sachin and Andrew talk about how they define audience engagement and why feedback from data is so important. Plus, they go +1/-1 on common (and maybe thankfully not-so-common) jargon words. Subscribe to The Center of Attention on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.