The Use of Technology in Marketing | Gareth Shaw, Doceree

The Business of Pharmacy Podcast™

In this podcast episode, Gareth Shaw of Doceree discusses how his company is working to empower Life Science brands to better engage healthcare professionals through digital media and messaging, with a focus on driving meaningful engagement. You will learn about how programmatic technology and big data are making marketing more efficient and effective.
Gareth Shaw is the general manager for global partnerships at Docker. He works to empower Life Science brands and their marketing teams to better engage healthcare professionals and pharmacists through digital media, messaging and adverts.
This episode is about The use of technology in marketing, specifically programmatic technology and big data. Gareth Shaw learned about The use of technology in marketing, specifically programmatic technology and big data from working at a company called Doceree. The main points of the episode are that programmatic technology and big data can be used to more effectively target customers, and that this can be beneficial for both marketers and customers.

"The key word is engagement. Yes, you hit the nail on the head with engagement. The way we view the world, it's not around how many ads did I show, how many ad impressions it is? Am I actually engaging? What's happening after that? I've shown what's the behavioral, the aptitude or change in the audience."
In this episode, you will learn the following:
1. How programmatic technology is being used in the life science industry to drive better engagement and more targeted messaging.
2. The potential for programmatic technology to improve outcomes for patients by providing more timely and relevant information to physicians.
3. How programmatic technology can help pharmaceutical companies more effectively use coupons and other promotional materials to drive sales.

Resources:
https://doceree.com/us/
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