Manage episode 285397392 series 2853750
In the final stages of book publishing, the devil is often in the details; the wrong title, subtitle or cover design can be your book’s undoing, no matter how profound your content may be inside. PickFu helps writers get around this problem by doing what is perhaps the best way to learn what makes readers buy – by asking them directly. PickFu does all kinds of market research, but authors have a special place in the company’s success, especially back when it started in 2008. The company’s Chief Marketing Officer, Kim Kohatsu joins Robin Colucci to discuss how authors can use the PickFu platform to sharpen their book titles, select the most appealing covers and get feedback from the reading demographic of their choosing. With these details out of the way, you are one step closer to positioning yourself as a thought leader in your space!
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