Modern Marketing: Sustainable & Authentic Marketing for Your Photography Business with Stacey Owen from Meet Pepper

The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Today’s guest, Stacey Owen, started her marketing agency for photographers and creative entrepreneurs because she wanted to be able to share the education that she was seeking when she first started as a photographer. Her passion is very much about being behind the camera in her zone, but she wants photographers to be able to build a business that they love, too.

We’re chatting about how Stacey started her business, how prevalent burnout is in entrepreneurship, and some helpful marketing and branding tips and questions to help you find alignment and avoid burnout in your business.

What’s in this episode:

[02:48] Why Stacey pivoted from VA services to marketing for photographers and creative entrepreneurs

[05:10] A little tangent on why we have both chosen to quit drinking, and taking the step from acknowledging your burnout to doing something about it

[16:28] Stacey’s passion for noir stories told through photography

[19:15] The biggest marketing mistakes that Stacey sees from photographers and entrepreneurs, and her advice on where to begin when rebranding and important questions to ask yourself

[23:42] Stacey’s advice for me on creating marketing buzz around my business when I end my sabbatical (hint: I’m not ready for marketing yet)

[27:25] Where to start with SEO and why it’s important, and how a Google Business Profile (and keeping it updated) is an easy SEO win

[31:29] Information about Pepper U, the best piece of business advice she’s received, and her advice for photographers just starting out

Tune in to this episode with Stacey Owen to learn how to approach your branding and marketing from a place of alignment!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/modern-marketing-sustainable-authentic-marketing-for-your-photography-business-with-stacey-owen-from-meet-pepper/

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