Creating a Business That Makes Money While Surfing, with Brenton Ford

The Art of Online Business

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies.

Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing.

The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business.

Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.

In this episode, you’ll learn:

• What Brenton offers in his business
• How he sells his membership
• The deliverables inside his membership
• How he increases retention
• Why he focuses on results instead of content
• Why he chose the evergreen model
• His preferred marketing channels
• The freedom he gets in his business
• How Brenton found his VA

Rick Mulready's Links:

• Check out Kleq
• Check out Vision Find
• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brenton Ford Links:

• Check out Brenton’s website
• Follow Effortless Swimming on Instagram
• Check out Effortless Swimming on YouTube
• Listen to the Effortless Swimming podcast

Full show notes available at www.rickmulready.com/647

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