#600: AI Agents in Marketing with Raj Rikhy, Microsoft

The Agile Brand™ with Greg Kihlström

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll explore the functionalities and strategic uses of AI agents and how marketers can leverage them to enhance their initiatives.

About Raj Rikhy

As a Principal Product Manager at Microsoft, I have over six years of experience in developing and delivering innovative products that utilize Generative AI technologies, including Language Models (LLMs), to enhance data science and engineering capabilities for Microsoft Fabric. My mission is to empower customers and partners with cutting-edge AI solutions that solve complex and high-impact problems across various domains and industries.

I collaborate with engineering teams, data scientists, customers, and partners to identify customer needs and market opportunities, define product requirements and roadmaps, and manage the entire product life cycle, from conception to launch. Previously, I was a Principal Product Manager at Microsoft Project Bonsai, a cloud-based deep reinforcement learning platform for industrial control systems. I also have a strong background in Data Science and Deep Learning, having worked as a Group Technical Product Manager for the Global Chief Data Office at IBM, where I enabled the end-to-end user experience for Data Scientists and Data Engineers, and scaled the adoption of distributed deep learning frameworks and tools.

RESOURCES

Microsoft website: https://www.microsoft.com

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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