Manage episode 294089555 series 2819363
In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!
[1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.
[1:40] The importance of focusing on agency pricing and profitability.
[4:11] At what stage of an agency’s growth should they start implementing time-tracking systems?
[7:06] The importance of understanding your business processes.
[8:05] Pitfalls and tips to early prospect discussions
[14:02] How to maximise profitability of a project
[16:27] How to calculate Adjusted Gross Income (AGI)
[19:07] What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.
[25:20] How to make team members more commercial
[28:51] How to implement the Agency Profitability Flywheel in your agency
[33:32] A business paradox: Slow down to speed up
[34:14] What are the best strategies to raise your prices
[35:58] The ideal approach for value-based pricing.
[36:34] Word of advice: “Say YES to things that scare you!”
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Useful links mentioned in this episode:
- Connect with Marcel Petitpas
- Agency Profitability Flywheel
- The Agency Profit Podcast
- Cloudways (enter AA20 to get a 20% discount off your first 3 months)
- The Self-Running Agency Book
- The Agency Selling System (enter PODCAST10 for a discount)
- Get in touch with Rob at firstname.lastname@example.org