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Driven By Design
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Manage episode 295068440 series 2933345
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In this episode we talk to Chris Longmore, the Managing Director of Drive Inc Ltd a business he founded in 1997.
Drive is an automotive consultancy that has established an enviable reputation for providing quality design services to major automotive groups as well as niche vehicle and low volume car manufacturers.
Chris and his team of expert designers undertake painstaking research into the personality and values of the marques they design for coupled with expert analysis of future automotive consumer trends to truly understand the brands purpose.
Drive's remarkable rigour and commitment to their purpose of design excellence allows them to transform often nebulous concepts into physical reality supported by emotive CGI visual content for advertising and PR campaigns.
This episode is must for anyone interested in the journey of how automotive concepts become reality.
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