Episode 3 :- Exterior

Steve Saporito Education

This is our first impression for our clients. Okay, so this is really important. The one thing that you need to be conscious of and the one thing that I faced when I turned up with the Uber was, shit, am I in the right place?
Okay, so having something that lets people know it's okay. I was freaking out, ringing the doorbell, thinking, Have I got the right house? I checked the address four times, and still I was, like, hoping, okay, so whether you have, like, a little sandwich body type thing that you can put just on the verge there maybe I think, coming up, you've got no option but to walk past this area.
So having something here with your logo and brand and just letting people know that they should be going that way, because when we came in, I was greeted by somebody I didn't know. Right? And I'm like, oh, no.
My greatest fear has just happened. And I think you've got an awesome opportunity down here to almost be funny and have fun with them and let them know to open the gate. You could almost have a beautiful piece of artwork there.
Where when we started doing that at some of the studios, we would start selling artwork for people who had outdoor rooms. So they tended to be metal prints. People who build al fresco areas or when they have spa areas that are sort of covered, they would then put outside so it's like retail space, and then maybe just have them coming and directing them somewhere back there.

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