Derrick Daye - Building a Brand That Lasts

SIMPLE brand With Matt Lyles

Вміст надано Matt Lyles. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt Lyles або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1y ago 36:31

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In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.

Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.

He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.

Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.

Here’s what we discuss:

How brand strategy has evolved vs. what has stayed the same
The best definition of a brand
How to tie brand and business strategy together when starting a brand
How branding and customer experience relate
The best way to build a brand
How to create a strong emotional connection with your customers
Why storytelling is key to the brand conversation

RESOURCES FROM THIS EPISODE:

151 епізодів

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing