Influence Marketing Book Interview with Danny Brown

Shane Gibson's Podcast – Social Selling – B2B Sales and Influence

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing.

The book launched yesterday globally and you can get it on Amazon in hardcover or Kindle format. According to HubSpot Danny Brown’s blog (DannyBrown.me) is the #1 Marketing Blog on the planet. Danny and I have been Tweeting and emailing each other for almost four years and we finally got to connect and do this podcast together

Here were some of the key take-aways from the podcast interview with Danny Brown:

1. Most concepts of influencer marketing (especially through social media) are incomplete or focused on the wrong audience
2. Good influencer marketing doesn’t start with social media gurus or big influencer, it starts with mapping out what your customer persona is and then identifying who impacts your customer buying decisions
3. Klout and the many apps like it are great for identifying macro influencers but in many cases aren’t helpful identifying the actual micro influencers that directly impact your customer’s buying decisions
4. 5 steps to to start doing your influence marketing right

We covered so much in this podcast that you’re just going to have to listen to it to get all the information.

Here’s a great InfoGraphic on Influence Marketing Sam and Danny just released that really demonstrates how many organizations are struggling with or don’t understand the importance of Influence Marketing (Click here For the High Res Version):

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