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Las Vegas x BOM
Manage episode 441847227 series 3602616
Вміст надано Kylie Hannaford and Miranda El-Atem, Kylie Hannaford, and Miranda El-Atem. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kylie Hannaford and Miranda El-Atem, Kylie Hannaford, and Miranda El-Atem або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand.
But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle.
This transitions us nicely into Make of the week - the Las Vegas sign. Get to know the sign’s iconic and extremely quotable creator Betty Willis. A pioneer in her field and for women in the creative industry, with a sense of humour to match.
Kylie takes down the Bureau of Meterology next with her Break story - a rebrand that lasted two, yes two, days.
Enjoy our signature blend of insights, humour and tangents.
Links:
Gold Coast sign:
https://lot-ek.com/GOLD-COAST-HI-LIGHTS
https://www.nytimes.com/2005/01/13/garden/a-neon-comehither-still-able-to-flirt.html
Las Vegas Sign:
https://www.pbs.org/wgbh/americanexperience/features/lasvegas-willis/
BOM rebrand:
https://x.com/dcurtis/status/23257004857
https://www.crikey.com.au/2022/10/19/exclusive-bom-rebrand-the-bureau-prank/
https://www.crikey.com.au/2022/10/21/bom-rebranding-the-bureau-of-meteorology/
https://www.smartcompany.com.au/marketing/branding/australias-biggest-rebrand-fails-bom/
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