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Ep 26 The 5 Stages of DTC and E-commerce Advertising
Manage episode 347346206 series 3291807
Вміст надано SKU Agency. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією SKU Agency або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
We are excited to welcome Samir Balwani, CEO of QRY to The E-commerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.
TIME STAMPS 00:00 Intro 05:10 QRY Audit 07:15 where did QRY come from? 09:05 5 stages of DTC 10:00 Stage 1 - Product Market Fit 13:00 Stage 2 - Building intial brand awareness 14:40 Building Community 18:00 Better to go out of stock than out of business 19:00 Stage 3 - Starting to scale paid advertising 21:00 How to manage break even with clients 22:10 MER 27:50 testing plan 28:50 Analytics 28:40 Stage 5 - Consistent growth & scale 30:00 Stage 4 - Driving incremental awareness 32:05 AI platforms 32:23 what happens to an organization at Stage 5? 34:35 Stage 5 spikes 36:20 Stage 0 - what would you tell a new business to start? 40:05 Core Values 40:35 Rapid Fire questions
REFERENCES QRY - https://www.weareqry.com/ SKU Agency - Gatsby - https://www.gatsby.ai/ Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/
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