Episode 18: Registration Requirements: When do they become a barrier to entry?

fitSpot Guru

What We Cover In This Episode:

• ​​What the first and last name requirements are in the fitDEGREE system [4:17]
• Email addresses as the starting point of all client communication [6:34]
• Why phone numbers can still be a barrier for barrier of entry for some people entering your studio [8:03]
• The reason that getting your students’ physical addresses is still important, even though they are coming to your location [10:49]
• The requirement of having a unique image upon account creation and how you can utilize this in fitDEGREE [14:28]
• A look at waivers for general liability, covid, media, and memberships [17:46]
• An important update to the original regarding phone numbers and the fitDEGREE system [26:05]

Quotes:

“Emails are basically the starting point for all customer communication.” [Ali, 7:02]

“People have gotten very protective about their info. Any time I’m asked for my phone number, I immediately want to know why. We all know how many spam phone calls we get because our number gets out there, so immediately I want to know why you need my phone number. Is that important info for you to have? [Ali, 8:50]

“Being clear of your intentions and the way that they can opt in or opt out of those communications will make it a little less intimidating to hand over that phone number.” [Megan, 10:34]

“Addresses are helpful for credit card information to have that on file so you can get in touch with your members.” [Ali, 11:53]

“Always keep in mind your demographic, your client base, and what might deter someone from being connected with you and your studio as you’re going in and setting these standards of practice for your business.” [Megan, 21:44]

LINKS:

[e-mail]

https://www.facebook.com/groups/fitDEGREE