Episode 17: Marketing Without Being Obnoxious

fitSpot Guru

What We Cover In This Episode:

• Why you need to know who your audience and clients are, and where they come from, when it comes to marketing and sales [1:26]
• The importance of providing value first [2:02]
• What role consistent calls to action will play in your marketing [2:29]
• How video has become “the name of the game” when marketing your products and services [3:09]
• Some ways to start practicing this type of marketing [4:01]
• Tips for identifying what is obnoxious, or just not working [9:51]
• How much outreach is too much outreach [12:34]
• What are the best marketing mediums for the fitness industry at this time [15:14]
• A few out-of the box marketing ideas for your business [19:04]

Quotes:

“If you are utilizing social media you need to have engagement. That education piece is so important, because if we are not asking them to engage, they are not going to.” [2:34]

“Video content is not only going to show up in algorithms and better on social media platforms, but it is also going to engage your clients.” [3:17]

“Businesses have to remember that marketing is unique to your business number one, and number two, if you don't have a marketing background, this can be very overwhelming.” [4:25]

“I encourage studio owners to divide and conquer with their team when it comes to content creation.” [8:01]

“There is a fine line between making sure we are getting our content out there about our intro offers and our sales, but not asking for that sale all the time.” [10:41]

“Marketing has changed so much due to COVID, the reality is so many people shifted online, that marketing was happening online more than ever during COVID.” [16:10]

LINKS:

[e-mail]

https://www.facebook.com/groups/fitDEGREE