Making a Deep Impact in Education featuring Chris Walsh

Marketing and Education

In episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in and out of the classroom throughout his career.

• [00:32] A little bit about Chris
• [11:13] How do educators rely on EdTech?
• [13:24] Chris’ career as an educator
• [16:02] Why Chris loves middle school
• [19:13] Chris’ intro into tech
• [23:00] “It wasn’t a switch that flipped. It was an evolution over several years.”
• [24:25] We’re all in this profession not for the money but for the impact.
• [25:08] Schedule in and out of the classroom
• [28:30] Burning out of startups
• [31:15] “In order to have scale, I need to first have deep impact.”
• [37:33] The importance of authenticity in marketing to educators.
• [42:35] What is the difference between working at a public vs private school?
• [42:56] Hybrid learning during the pandemic at public and private institutions
• [43:41] Pandemic inequities between the haves and the have nots
• [44:47] Marketers in EdTech need to understand and address these inequities
• [45:51] Value first marketing, especially when speaking to educators
• [50:34] We are all burnt out on zoom.
• [50:48] Know the right tactic for the right moment. Find where teachers are today.
• [53:12] What inspires Chris?
• [55:42] “Everything is interesting.”