063 Learnings from an ethical launch

Making Money Online with Lisa Johnson

Today I want to talk to you about a subject that I’m so passionate about, and that is how to sell your services without using manipulative marketing techniques.

I recently launched a new programme, a completely new offering for my business and I ran a little experiment. I prioritised launching with integrity more than ever before to prove it’s possible to launch in an ethical way.

What You'll Learn In This Episode:

- Some of the manipulative techniques used to encourage us to buy that have become so commonplace you might not even realise they’re happening.

- Why I wanted to prove you can have a successful launch without manipulation and the results of our ethical launch (Spoiler; it was multi 6 figures)

- How I intend to counterbalance any manipulative actions in my business going forward and some of the strategies I had to stop myself from using in this launch.

- As an unregulated industry why it’s so important that we all feel empowered to call out dodgy tactics when we see them to stop our industry from imploding.

Resources:- Download my FREE Launch Strategy Guide

- Visit my website www.lisajohnson.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel