EP 4:21 How To Decrease Attrition & Build A Team That Cares From The Internet Director Of A Multi-Store Auto Group, Stephanie Platt

Millionaire Car Salesman Podcast

With a happy team in your dealership it is inevitable that your customers will be happy, yet that is not always the case. Our automotive industry is in a state of focusing on volume numbers and becoming a low priced leader because of the inventory crisis. However, this mindset of sell, sell, sell is damaging the relationships between our dealerships and clientele.

Dealers no longer treat their customers as if they are buying the best car on the market, and this rush of getting rid of their inventory lowers the customer’s experience and excitement. Millennials, the most influential and resourceful age group, are the #1 buying demographic in the world. With that in mind, beginning those fresh relationships with quality engagement will offer a better chance at generational loyalty.

The Millionaire Car Salesman Podcast Presents: How To Decrease Attrition & Build A Team That Cares From The Internet Director Of A Multi-Store Auto Group, Stephanie Platt

With over 20 years in the automotive industry, Sean V. Bradley understands every in and out of the business. This week, Sean is accompanied by Stephanie Platt, the Internet Sales Director of Thompson Chrysler, Dodge, Jeep, Ram, and Fiat of Maryland to the Millionaire Car Salesman Podcast! As they each specialize in internet integration, the duo discuss how their treatment of their staffing can be rewarding to the overall dealership and its relationship, as well as pushing for their staff to seek their customer’s expectations for a personable experience.

About Stephanie Platt

Stephanie Platt has been surrounded by the automotive industry ever since she could remember. Her family owns the Thompson CDJRF rooftop, as well as the Waynesburg CDJPF of Pennsylvania.She takes on the role of being the Internet Director for the past two years. She has over four years of experience as a BDC Director, and a Digital Marketing Manager at both locations.

With her successful management strategy of placing her team members first, she has managed to break Thompson Dealership’s gross record that has been held since 2007. Platt’s speciality is culturally shifting; her dealership has left her with a decrease in attrition, returning customers, and engaged salespeople that are proud to come into work.

Team Building and Diverse Management Tactic Resources

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