How to tell stories people believe? W/ Jamie Dixon


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In this episode, I sit down with Jamie Dixon, author of “The Story Habit”, to talk about some of the techniques behind learning how to tell a story.
Why is storytelling in business important to leaders?
Well, to answer that question we should first look at what storytelling is. Essentially, storytelling is the art of making meaning.
Great storytelling in business is a vital part of getting people’s buy-in. This is the most relevant application to business leaders. As Jamie Dixon points out, learning how to tell a story involves shaping the narratives that people believe in. Everyone has things that they believe that aren't necessarily true, so how can you correct or influence people’s beliefs?
There are a lot of parallels between the process of telling a story and learning how to shape one. It comes down to three key words: relate, challenge, and resolve. When storytelling in business, you first have to relate to the listener. Then, challenge them somehow, and eventually resolve whatever tension you've created.
Beyond that, Jamie Dixon suggests that you pay attention to great storytellers so you can do better storytelling in business. Anyone who is a great public speaker will be able to relate to the audience, challenge them, and then resolve. By circling in on what they do well, you can pick up ideas that’ll teach you how to tell a story more effectively.
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a business transition period, and want to know more then connect with Peter at
Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy’. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next.
As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process.
Do you want to accomplish what you set out to do with your business? Do you have dreams of doing things other than running your current business? Could you do with some honest help and guidance to make it happen? If you answered YES then The Transition Guy is for YOU!

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