Doubling a Business in a Recession - Interview with David Newman - 178

Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®

How can you double a business during a recession? The answer lies in pivoting your business, increasing advertising spend, and taking calculated risks. Ad Lab is an excellent example of a business that has managed to double itself, seeing exponential business growth throughout the recession.
Lockdown has been rough on many businesses. Some businesses responded to the uncertainty in the market by reducing business costs for fear of revenue loss, but unfortunately, many of them have still suffered significant losses.
Other businesses have done the opposite, choosing instead to invest more resources in advertising and take more risks. That has definitely paid off.
One such business is Ad Lab (The Advertising Lab).
So how did David Newman manage to double his business during the lockdown?
David is the founder and managing director of Ad Lab. His company has positioned itself as a specialist in Magento websites, helping companies grow their sales online. During the lockdown, his business intensified its advertising and helped other companies grow their revenue in different marketplaces.
Recognizing that sales is the lifeblood of any business and that advertising is a brilliant way to increase sales, his business has exceeded its target multiple times in a very short space of time.
Time Stamps:
00:30 – How did David’s journey begin?
01:08 – How setting targets pushed David's company to exponential business growth.
02:24 – Adapting business strategies to lockdown constraints.
05:00 – Why increasing advertising spend during the lockdown was important.
06:15 – The importance of companies being confident in their advertising.
07:38 – Where has the biggest growth come from in other businesses?
10:50 – There’s no more going back to normal.
12:16 – The danger of the “short wind” in pivoting your business.
13:12 – So, what’s next for David Newman’s business?
18:09 – Looking forward: setting future targets.
--------------------
CONNECT WITH PETER BOOLKAH:
--------------------
http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
https://www.linkedin.com/in/boolkah
https://twitter.com/boolkah
--------------------
ABOUT PETER BOOLKAH
--------------------
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach who

CONNECT WITH PETER BOOLKAH:
--------------------
http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
https://www.linkedin.com/in/boolkah
https://twitter.com/boolkah
--------------------
ABOUT PETER BOOLKAH
--------------------
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a bu...