Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®
Creating Conversations that Convert W/ Kate DiLeo
Manage episode 336499740 series 2286714
In this episode, I talk to Kate DiLeo about how to create meaningful conversations so you can truly engage with customers, and have better ways to take people through your customer journey so you can reach a level of customer engagement that actually converts.
It all comes down to the types of conversations you’re having. If you’re simply throwing information at people, then they won’t want to engage. But when you speak to them and develop a connection through your brand message, you’ll be able to better convert your traffic.
What made us predisposed to generic, megaphone marketing in the first place?
For one thing, there’s sales funnels. These allow marketers to offer multiple ways of purchasing, and hit audiences with multiple offers. But this involves an overwhelming amount of information which doesn’t really help us engage with customers.
Then there's "Story Brand". This is about making the customer the center of your story. The problem is that many of us took that idea, and ended up writing paragraph after paragraph about ourselves, without allowing room for meaningful conversations and true customer engagement.
If you want to create a more effective way to keep people engaged throughout the customer journey, you first have to ask yourself if you’re actually creating conversations that convert. Do you push them to take the next step?
To do so, you need to focus on your brand messaging. Order of messaging is critical. Buyers want to know what you do, how you can solve their problem, and how you're different from your competitors.
Today, meaningful conversations and the resulting customer engagement are the keys to successful marketing. People don’t want to be bombarded by information. They want to take part in their own customer journey.
Remember, know who you’re going after, know where they’re showing up, and engage with customers by always writing messages that resonate with your ideal customer.
CONNECT WITH PETER BOOLKAH:
ABOUT PETER BOOLKAH
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a business transition period, and want to know more then connect with Peter at Boolkah.com