#549: Landing Page Headlines for Google PPC, Episode 2

SEO Podcast | SEO.co Search Engine Optimization Podcast

Frontline's landing page headlines for Google PPC are designed to help companies improve quality scores and increase the number of conversions generated through Ad campaigns.

Have you ever tried to use a PPC ad and visited the site? If so, you might've noticed how little information the landing page provides that's relevant to the ad. And because of this, your hands might be itching on click to close it out as quickly as possible. That's exactly what we want to avoid with our landing pages. Great landing pages engage visitors by answering all their questions about the product in the headline of the landing page, thanking them for their interest, and encouraging them to stay on your page longer.

Are you wondering why your PPC landing pages are not converting? It is very likely that the headline copy is not well optimized. When creating an ad, you are asked to include a headline. This is an important decision as this text will be used as the title of the link that leads potential customers back to your website.

Chances are you've already written a headline for your Google Ads PPC campaign. If you haven't, please note that Google's Quality Score takes your headline into consideration during the Ad Rank Algorithm. So it's important to write the best headlines for your landing pages to get top click-through rates.

It is very important to do a bit of testing with your PPC ads. While you will be testing for different things, on the landing page side you will want to see which headlines convert best. This article talks about things you need to do when creating landing pages for PPC ads.

Landing page headlines should entice searchers to click through to your website and provide context about what the searcher will find on your landing page. Optimizing for AdWords is all about understanding searcher intent, a crucial component of which is the headline that appears in Google Search Results and above your ad text in the Google Display Network. Such headlines should be designed to answer key questions that searchers may have about your product/service and relevant offers, while also motivating them to click through to your website's landing page.

More info about landing page headline optimization for PPC: https://ppc.co/ppc-landing-page-headlines/

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