Paths That Lead to Impactful Partnerships

SaaS Connect - SaaS Partnerships & SaaS Leaders

On this episode, Scott Pollack, Co-Founder & CEO of Firneo, a professional community for business development and partnerships professionals, discusses the paths that lead to impactful partnerships and how to facilitate growth as a SaaS leader.

The crux of the matter is that in the SaaS partnership sector, most have “fallen” into partnering and have never received any formal training and mentorship.

Scott discusses the growth and future of the SaaS community and the confluence of partnerships as a core strategy in the organization to align all varying go-to-market motions, channel marketing, sales, etc., as well as product and all the other components that make a partnership into an ecosystem.

The conversation also covers the common mistakes that Scott typically sees when somebody is creating a partnership model in a company.

Essentially, the key to building impactful partnerships is understanding the value that is being delivered to every level of the organization and individual at every stage along the process and having alignment of that value. It's also the path to a successful partnership career.

Resources mentioned:

Cloud Software Association - https://www.cloudsoftwareassociation.com/

PartnerHacker.com - https://partnerhacker.com/

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