Ep. 110 – The Dangerous 8 Mistakes SaaS Companies Make in their Messaging

SaaS Backwards - Reverse Engineering SaaS Success

Are you making one or more of these mistakes in your messaging?
Given the number of websites that we review regularly, chances are that you are—and that means leaving revenue on the table.
In this episode, Ken and Jason from Austin Lawrence Group discuss the eight common mistakes that SaaS companies make with real-life examples.
So if you’re a SaaS CEO or CMO revisiting messaging and content strategy this year, or you’re frustrated with the quality of leads coming through your website, this episode is for you.
A few key takeaways:

• How to avoid making vague statements that cause cognitive dissonance with some prospective buyers.
• Why you shouldn’t lead with AI
• Why it’s crucial to gain problem agreement by clearly identifying and addressing the problem they’re trying to solve.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!