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Shifting from a funnel to a flywheel with Yamini Rangan, CEO, Hubspot
Manage episode 307153377 series 2570070
“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it’s clear this mindset is more than just a cultural norm at the organization.
In case you don’t know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first’ mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation.
Key Takeaways
09:09 - 11:28 Why shifting to the flywheel view instead of the funnel view will benefit your business
15:51 - 18:31 How to turn the flywheel vision into an actionable plan
18:33 - 19:15 Data Breakout: Cost of acquiring a new customer vs retaining an existing customer
21:37 - 23:40 Incentives shape behavior: Care about customer success
31:03 - 32:00 Micro Action: Find when and why customers churn
Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/
Connect with Devin Reed: https://www.linkedin.com/in/devinreed/
Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/
Connect with Yamini Rangan: https://www.linkedin.com/in/yaminirangan/
233 епізодів
Manage episode 307153377 series 2570070
“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it’s clear this mindset is more than just a cultural norm at the organization.
In case you don’t know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first’ mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation.
Key Takeaways
09:09 - 11:28 Why shifting to the flywheel view instead of the funnel view will benefit your business
15:51 - 18:31 How to turn the flywheel vision into an actionable plan
18:33 - 19:15 Data Breakout: Cost of acquiring a new customer vs retaining an existing customer
21:37 - 23:40 Incentives shape behavior: Care about customer success
31:03 - 32:00 Micro Action: Find when and why customers churn
Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/
Connect with Devin Reed: https://www.linkedin.com/in/devinreed/
Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/
Connect with Yamini Rangan: https://www.linkedin.com/in/yaminirangan/
233 епізодів
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