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Вміст надано Progressive Dairy editors. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Progressive Dairy editors або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Building a standout niche market brand

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Manage episode 364132274 series 2762725
Вміст надано Progressive Dairy editors. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Progressive Dairy editors або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of the Progressive Dairy Podcast, host Kimmi Devaney visits with Sara Talcott and Felice Thorpe about how to build a standout brand, when to stay local versus grow regionally or nationally, how to differentiate your brand story and much more as it relates to branding, sales and marketing.

Here’s a breakdown of the episode:

  1. How does a brand become valuable to consumers? [~3:30]
  2. What are some examples of farms and agricultural brands that have done a great job marketing to consumers? [~4:50]
  3. What does it take to launch a standout brand? [~7:45]
  4. What role does conveying a compelling story have on brand loyalty and overall marketing? [~11:25]
  5. For farms considering diversification, what are some key skillsets that you’d recommend they either identify within their current team members or add to their team? [~17:35]
  6. How does social media and having an online presence impact marketing efforts? [~20:44]
  7. When is it advantageous to stay local and when should a brand consider branching out to reach a broader customer base? [~22:55]
  8. For existing brands, why is it important for them to nurture their current loyal customers base instead of only trying to attract new fans? [~25:30]
  9. Where do you see the most potential for growth within agricultural niche markets? [~27:30]
  10. Is there anything that you’d recommend avoiding or lessons learned that you’ve observed from some of the farms you’ve worked with? [~33:00]
  11. What else can dairy farmers do to differentiate themselves and build a loyal customer base? [~37:40]
  12. What are the first steps a producer who is interested in diversifying should take to set themselves up for success? [~42:30]
  13. Rapid-fire questions [~43:30]
  continue reading

186 епізодів

Artwork
iconПоширити
 
Manage episode 364132274 series 2762725
Вміст надано Progressive Dairy editors. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Progressive Dairy editors або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode of the Progressive Dairy Podcast, host Kimmi Devaney visits with Sara Talcott and Felice Thorpe about how to build a standout brand, when to stay local versus grow regionally or nationally, how to differentiate your brand story and much more as it relates to branding, sales and marketing.

Here’s a breakdown of the episode:

  1. How does a brand become valuable to consumers? [~3:30]
  2. What are some examples of farms and agricultural brands that have done a great job marketing to consumers? [~4:50]
  3. What does it take to launch a standout brand? [~7:45]
  4. What role does conveying a compelling story have on brand loyalty and overall marketing? [~11:25]
  5. For farms considering diversification, what are some key skillsets that you’d recommend they either identify within their current team members or add to their team? [~17:35]
  6. How does social media and having an online presence impact marketing efforts? [~20:44]
  7. When is it advantageous to stay local and when should a brand consider branching out to reach a broader customer base? [~22:55]
  8. For existing brands, why is it important for them to nurture their current loyal customers base instead of only trying to attract new fans? [~25:30]
  9. Where do you see the most potential for growth within agricultural niche markets? [~27:30]
  10. Is there anything that you’d recommend avoiding or lessons learned that you’ve observed from some of the farms you’ve worked with? [~33:00]
  11. What else can dairy farmers do to differentiate themselves and build a loyal customer base? [~37:40]
  12. What are the first steps a producer who is interested in diversifying should take to set themselves up for success? [~42:30]
  13. Rapid-fire questions [~43:30]
  continue reading

186 епізодів

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