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The Dos and Don'ts of Dynamic Content
Manage episode 318593295 series 2383435
Dynamic Content Flavors
Pre and Post Rolls
This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/
Mid Rolls
This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted)
The dynamic part is you can change the content later and it will update all the episodes that have "Spots."
Dynamic Ad Companies
When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences.
Things to Think About
You need to get consistent with your recording volume as you want the dynamic content to be the same volume as the rest of the episode.
You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision.
Don't have "new toy" system and drive away listeners with too many spots.
Companies That Offer Dynamic Content
Buzzsprout (pre and post roll)
Captivate (pre, post, and midrolls)
Libsyn (ore, post, mid, and geographic targeting enterprise solution)
Blubrry (enterprise solution)
Red Circle (pre, post, mid)
Need Help Growing Your Podcast?
Join the School of Podcasting
Mentioned in this episode:
Don't forget to sign up for the free book launch secrets webinar using the link below.
Free Book Launch Secrets Webinar
Want proven methods to make your next book launch more successful? Then you need to know about a webinar I’m co-hosting that will do exactly that. In the webinar, you’ll learn proven principles and methods to help your next book launch go off like a rocket. Then, at the end of the webinar, Thomas Umstattd Jr. and I will answer any and every one of your questions about how to launch a book. Webinar Details: Topic: Book Launch Secrets Cost: Free Hosted By: Dave and Thomas Umstattd Jr. When: This Thursday, March 21st at 2:30pm PST, 4:30pm CT, 5:30pm EST Register by clicking the link below. Free replay? Yes, but only if you register. I’ve known Thomas for a long time and can think of no better person to teach you the keys to having a successful book launch. This is going to be excellent. Don’t miss it. Register for the free webinar below.
43 епізодів
Manage episode 318593295 series 2383435
Dynamic Content Flavors
Pre and Post Rolls
This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/
Mid Rolls
This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted)
The dynamic part is you can change the content later and it will update all the episodes that have "Spots."
Dynamic Ad Companies
When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences.
Things to Think About
You need to get consistent with your recording volume as you want the dynamic content to be the same volume as the rest of the episode.
You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision.
Don't have "new toy" system and drive away listeners with too many spots.
Companies That Offer Dynamic Content
Buzzsprout (pre and post roll)
Captivate (pre, post, and midrolls)
Libsyn (ore, post, mid, and geographic targeting enterprise solution)
Blubrry (enterprise solution)
Red Circle (pre, post, mid)
Need Help Growing Your Podcast?
Join the School of Podcasting
Mentioned in this episode:
Don't forget to sign up for the free book launch secrets webinar using the link below.
Free Book Launch Secrets Webinar
Want proven methods to make your next book launch more successful? Then you need to know about a webinar I’m co-hosting that will do exactly that. In the webinar, you’ll learn proven principles and methods to help your next book launch go off like a rocket. Then, at the end of the webinar, Thomas Umstattd Jr. and I will answer any and every one of your questions about how to launch a book. Webinar Details: Topic: Book Launch Secrets Cost: Free Hosted By: Dave and Thomas Umstattd Jr. When: This Thursday, March 21st at 2:30pm PST, 4:30pm CT, 5:30pm EST Register by clicking the link below. Free replay? Yes, but only if you register. I’ve known Thomas for a long time and can think of no better person to teach you the keys to having a successful book launch. This is going to be excellent. Don’t miss it. Register for the free webinar below.
43 епізодів
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