Transformer Table Becomes the Most-Watched Product Review on Instagram with 130 Million Views

Prodigy Press Release Distribution

November 21, 2022 - Montreal, Canada - The Transformer Table has become the most-watched product review on Instagram with over 130 million views! Their modular dining furniture, which features six different length options, are innovative space-savers that can thrive in any space - big or small.

The video of the Transformer Table has been shared all over social media, and people love how versatile and stylish the table is. If you're looking for a unique piece of furniture that will make a statement in your home, look no further than the Transformer Table!

Now, this social media sensation alone was viewed by over 130M people and shared worldwide by various other accounts, combining to a roaring 300M views across platforms. To put that into perspective, a Super Bowl commercial typically gets 106M views, and it costs $6.5M for just 30 seconds. On the other hand, the Transformer Table video was shot on an iPhone in Rasha’s dining room, costing virtually nothing to create, and is worth an impressive $14.3M in media value!

Now crowned #1 most viewed product video of all time on the platform, the infamous clip has had a positive ripple effect on Transformer Table since its hike on the charts. Not only have their sales tripled, but they also took the opportunity to expand to over 35 new markets around the world (with free shipping!). With more than 100k new followers in their Instagram community since the overnight success, the aftermath of this viral phenomenon is definitely a case study for the books!

Transformer Table is a modular furniture company based in Canada that makes home furnishings that are more than meets the eye. Last September, Instagram creator Rasha Abdel Reda (@mynameisrasha) posted a seemingly simple video showcasing her expandable dining table & bench, and the internet couldn’t get enough.

You may wonder - how did such a straightforward video go so viral? The answer lies in the actual furniture piece that was revealed. This company makes furniture like none other – their signature product, the Transformer Table, is a solid wood extendable table that starts off as small as 18” and can effortlessly extend up to 10 ft long in seconds. It isn’t for nothing that they are one of the fastest-growing furniture companies in the world right now, and this is just another piece of the puzzle to their success story – a story that has been unraveling since 2016.

Anyone who has ever lived in a small apartment knows the challenges of making the most of limited space. Every square foot counts, and finding furniture that is both stylish and functional can be challenging.

The six friends who would start the Transformer Table brand wanted to find a stylish and functional solution for those whose living space is at a premium. When a relative got a new apartment - with little room to lounge or hang out with friends - they decided to pioneer versatile pieces of furniture perfect for any home!

The revolutionary Transformer Table modular furniture then took off as one of the most innovative brands. Transformer Table became one of Canada’s most funded Kickstarter campaigns ever, with thousands of supporters eager to introduce the innovative table into their homes.

Artem Kuzmichev, Chief of Media at Transformer Table “How we got here is simple - a lot of sleepless nights, trial & error. Determination, hard work and a good team always pays off.”

Since the brand’s founding, Transformer Table has gone above and beyond to provide customers with quality furniture pie