562: Jessica McGovern – How to target and attract high-end photography clients

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Premium Members, click here to access this interview in the premium area

Jessica McGovern of www.jessicamcgovern.co.uk produces THE most stunning dog and horse photography you will see. I mean it; her work is truly breathtaking.

She works with clients both on location and in the studio. On her website, she says that most clients tend to invest between £500 and £3000 in their photographic session and artwork afterwards.

She is based in the UK and is an international multi-award-winning photographer, which is unsurprising if you check out her Instagram feed, let alone her website.

She brands herself as Yorkshire’s high-profile dog and horse photographer.

In addition to her photography, she and her husband, Dan, are behind the online and in-person photography training platform That Tog Spot.

In this interview, Jessica shares how she targets high-end, upper-echelon clients in her pet photography business. As always, you can apply what she shares to your photography business, no matter the genre you focus on.

Here's some more of what we covered in the interview:

• Expert Photography Business Insights: Jessica shares insights into her successful photography business and online training platform.
• Work-Life Balance and Diversification: Focus on work-life balance, diversification, and effective marketing strategies.
• Effective Marketing Strategies: Jessica's marketing agency focuses on corporate branding, while her photography business thrives on referrals.
• Boosting Client Spending: Adjusting pricing and sales sessions led to a significant increase in client spending.
• Privileged Clientele and Exclusive Services: High-end clients value privacy and exclusivity in photography services.
• Targeting English Families & Farming Community: Jessica targets wealthy traditional English families and the UK farming community.
• Crafting Profitable Client Areas: Mental mindset and targeting the right client areas are crucial for profitability.
• Strategies for Attracting High-End Clients: Understanding high-end clients' interests, like country pursuits.
• Marketing Tips & Event Value: Proactive marketing approaches and networking are emphasized.
• Rethinking Business Cards for Networking: Using mini brochures instead of business cards is more effective for networking.
• Tailored Sales Strategies: Sales strategies focus on offering multiple wall art pieces and tailored packages.
• Consistency Editing Techniques: Consistent editing techniques in Lightroom and Photoshop are essential.
• Nurturing Business Acumen & Artistry: Balancing business skills with artistic talent is key for success.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

I love work. And the reason why is I find it fulfilling. It doesn't feel like work most of the time. I think that's the best place that anybody can end up at. – Jessica McGovern

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Jessica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I would much rather give out a booklet than a business card. Because a business card is often… just gonna get lost in a drawer somewhere. And it doesn't tell them anything. Whereas a little mini brochure, doesn't have to be massive, is something that feels nice. It's on brand. It looks nice. It's got examples in it. It's got information in. It's got some pricing in if you want it to have pricing in it. – Jessica McGovern

If you have any questions I missed or a specific question you’d like to ask Jessica or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

NEW MASTERCLASS – Third Party Marketing on steroids with willing and waiting partners

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Don't forget the cost doubles after the live training. ????????
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I get it too; this may not be right for you.

100% ignore this if you don't need additional photography clients or a marketing strategy that doesn't require paid ads and social media.​

However, if you're looking for a way to partner with schools, sporting clubs, community associations, childcare centres—any group that uses fundraising and is serving your ideal clients—and get your photography vouchers into their hands, this will be perfect.

Especially if your focus is families, kids, pets, newborns, boudoir, etc, (not weddings).

Hopefully, see you tomorrow or in the recording.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I'm a believer that I want the client to see the best all the way through. So I want the client to see what they would have on their wall the first time they see their gallery. – Jessica McGovern

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Our average client spend jumped due to a change in how I run the sales sessions and how my pricing guide is structured. – Jessica McGovern

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here's the latest review…

★★★★★ Above and beyond!

Via Apple Podcasts by Bozeman family photographer Bruce Muhlbradt, in the USA on April 16th, 2024.

I’ve been a PhotoBizX premium member for several years now. Every week, Andrew dives in deep and asks the questions of his guests that actually move the needle forward on my business. No fluff, just good, solid information.

With the recent changes to Facebook, I was having some challenges creating a Facebook ad; Andrew didn’t stop at just answering a few questions. He sent a quick video tutorial and even jumped on a quick Zoom call to help me with a few bits that were confusing me.

I can’t recommend this podcast enough; going premium is an absolute no-brainer!!

Thank you so much for all that you do!

Cheers, Bruce.

Links to people, places and things mentioned in this episode:

Jessica McGovern Website

That Tog Spot Website

That Tog Spot on Instagram

That Tog Spot on Facebook

That Tog Spot on YouTube

Johl Dunn's Community Fundraising Marketing Strategy

Boost Your Photography – an interview with Andrew Hellmich on the Camera Shake Podcast and YouTube Chanel

Boost Your Photography on Apple: https://shorturl.at/oyBT0

Boost Your Photography on Spotify: https://shorturl.at/bxJ13

New updates and improvements to Pixellu's SmartSlides App

Thank you!

Thanks again for listening and for Jessica's coming on and sharing her thoughts and ideas for growing a successful and profitable pet photography business by targeting high-end clients in her local area, even if the majority are lower-income earners and attract them to book you for their photography session.

The most successful photography businesses are a business first, art second. You just need to make sure that you're producing work that is good enough. – Jessica McGovern

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 562: Jessica McGovern – How to target and attract high-end photography clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.