The Metaverse for Brands (Plus, On Brand Joins MPN!)

On Brand with Nick Westergaard

“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show.

About Jason Falls

Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. He is the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand; No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow. In 2021, he founded and serves as executive producer of the Marketing Podcast Network.

Episode Highlights & Takeaways

Building multiple podcast brands. In addition to being the founder and executive producer of the Marketing Podcast Network, Jason is also the host of not one but two marketing podcasts himself—Digging Deeper and Winfluence.

How do you know when you should start a second podcast? Jason breaks down his decision-making process during this week's episode. (SPOILER ALERT: It all comes down to focus and audience.)

Jason explains the Metaverse. I know this sounds like a tall order but, once again, Falls delivers. While Facebook/Meta has been in the news a lot recently, Jason did a great job of detailing what this means and the opportunities on the horizon for brands.

What brand has made Jason smile recently? Jason shared a smile-worthy story about his recent trip to his eye doctor, Visonworks in Lousville.

To learn more about the Marketing Podcast Network, go to marketingpodcasts.net. To learn more about Jason, check out jasonfalls.com.

As We Wrap …

• Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review? Check this out.)
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices