Planning for Brand Growth with Bobby Gillespie

On Brand with Nick Westergaard

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast.

About Bobby Gillespie

Bobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book “Build your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.

Founded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.

Episode Highlights

Success without an agency? What? How? WHY? “We love empowerment,” Bobby G notes. “We love kaizen or continuous improvement.”

As the principal of a brand growth agency, I asked Bobby to define brand growth. “It’s a result isn’t it?” Bobby explained, laying out the need for thinking before just blindly creating.

How can you build a brand that gives a sh*t? “What’s one thing that you won’t stand for? What will your brand fight for? What do you believe in?”

What brand has made Bobby smile recently? “Not to get political but I love what John Fetterman is doing.” The Pennsylvania Senate candidate is embracing the Wendy’s “burn” strategy on Twitter with his opponent.

To learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter.

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Until next week, I’ll see you on the Internet!

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